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Digital MarketingSEO, SMO, PPC Training

Digital Marketing Training Institute In Noida

Best Class : Trainers

Why & Scope of Digital Marketing ?

Gone are the days when we used to search for services or stuffs in newspapers or wander around the city. The power of Internet, Google, Email, Social Media has made it easy for us to find almost anything on the Internet at best rates. This has led to increase in online sales, website promotion services, product branding and much more.

This calls for Online Jobs and career opportunities. US Internet ad revenues rise to $10.7 billion in 2013, So, now you know the future of Business on Internet and career as well.

Why should You Learn Digital Marketing

  • Those who would like to build their career in Digital Marketing. Open for Both IT and Non IT Candidates.
  • Those related to Print media, Advertisements, Promotions, Sales and online advertising
  • Entrepreneurs, Managers, Team Leads CEO of small or big companies who would like to promote their Business online and generate at low cost.
  • Managers & Operation Heads of Any Organization Should do digital Marketing as this Becoming Crucial Part of Any Business.

Training Institute T offers comprehensive digital Marketing Course. This course is specially designed for Team Leads, Managers, Brand Managers, CEO’s, Management Students and people from advertising & media backgrounds. We are proud to be the Oldest digital Marketing Training Institute in India with Over 2000 Students worldwide.

Module 1. Basic of Digital Marketing
  • About Digital Marketing
  • Hierarchy in Digital Marketing
  • Push VS Pull Digital Marketing
  • Hosting & Servers - Importance
  • Search Engine Commands
  • Indexing, Robots, Caching
  • Basics Of HTML
  • Title, Description Authors Tag
  • Website Development Platforms
  • Wordpress Dynamic website Management
  • Installing Dynamic Websites on Servers
  • How Search Engines Work
  • Alexa.com
Module 2. SEO Training
Part 1 Keywords
  • Types of Keywords
  • Keyword Research Techniques
  • Multiple Keyword Research
  • Keyword Application Strategies
  • Google Insights / Trends
  • How to Choose Right Keywords VIA Trends
Part 2 Link building Basics
  • Creating Backlinks
  • Creating Contextual Links
  • Backlinking Rules
  • Backlink Checker Tools
Part 3 Competition Analysis
  • Analyzing Client Websites
  • Creating SEO Reports
  • Creating SEO Proposals
  • Link Spamming
  • Quality VS Quantity Linking
  • Directory Submission
  • Social Bookmarking
  • Article Submission
  • Press Release
  • Blog Submission
  • Forum Postings
  • Image Submission
  • Question Answers Portals
  • Classified Submissions
  • Forum Submission & applications
  • Linking of Dynamic Websites
  • Authority Checkers - How to Analyze
Part 4 On Page Optimization
  • On Page Techniques for Dynamic/HTML Website
  • 2015 Google Yahoo On Page Tips
  • Keyword Density
  • 301 & other Redirects
  • Content Optimization
  • On Page Social factor
  • On Page for Static Websites
  • On page for Dynamic Websites
  • On page for Ecommerce Websites
  • Integration of Social Plug-ins and Importance
  • Google Panda Update
  • Google Penguin Update
  • Google Hummingbird
Part 5
  • What is Link Building
  • Types of Link Building
  • Link Wheel Strategies
  • Pagerank Algo
  • Off Page Optimization Advanced Strategies
  • Difference Between Do Follow & Nofollow
  • Google Off Page Ranking Algorithm
  • Link Building Formula
Part 6 Google Search Console (Webmaster)
  • A Key to SEO Training & Success
  • How to Rank your Website in Specific Country
  • Resolving Website Errors
  • Geo Targeting
  • 301 Redirect
  • Domain Optimization
  • Spam Control
  • Site Links Control
  • Awesome tool to Check Incoming Links
  • Malware Check
  • Plagiarism Checkers
  • Authority Checkers
  • Rank Checkers
  • SEO Optimization Plugins- QK
Part 7. Google Places / Local Rankings
  • SEO For Local Business
  • How to rank website in local searches
  • Get Ranking on Local Keywords
  • Verification & Installation Process
  • How to Increase STAR Rankings
Part 8 Google Analytics
  • How to Increase Traffic based on Analytics
  • How to Double your Conversions
  • Installation and Configuration
  • Goal Setup & Tracking
  • Geo Tracking
  • Keyword Tracking
  • Referral Tracking
  • Goal Tracking
  • Conversion Tracking
Part 9 Softwares / Plugins
  • Roboform
  • FTPS
  • Keyword Finders
  • Search Ranking Softwares
  • Content Spinners
Part 10 Google Adsense Earning Program
  • Account Creation
  • Code Installation
  • How Google Adsense Works
  • Legal ways of Google Earning program
  • Website Policies
Part 11. Mobile SEO
  • Mobile SEO Strategies
  • Mobile SEO Tools
  • Mobile SEO Plugins
  • Ranking Strategies for Mobile SEO
Part 12. Google Top Updates
  • Google Hummingbird
  • Panda Update
  • Penguin Update
  • Pirate 2.0
  • Google EMD (Exact Match Domain) Update
Module 3. PPC Training

Learn Advanced Pay Per Click Training from the most Experienced PPC Experts at Webtrackker technologies pvt ltd. We are the oldest and most experienced in Paid Marketing Training Programs.

Paid Networks Covered
  • 1. Google Adwords
  • 2. Bing Yahoo Ads
  • 3. Facebook Ads
  • 4. Linkedin Ads
  • 5. Twitter Ads
  • 6. Steroid Based Campaigns
  • 7. Alcoholic Paid Campaigns
Part 1 - Keyword Planning Paid Keywords
  • Types of Keyword Insertion
  • Paid Campaigns On Page Optimization
  • Paid Campaigns Major Terms
  • MCC Account - My Client Center
Part 2 - Campaign Designing
  • Agroup Designing
  • Ad Making
  • Adding Keywords
  • Negative Keywords
Part 3 Sitelinks
  • Site Extensions
  • Other Extensions
  • Mobile Extensions
  • Geo Targeting of Ads
  • Geo targeting of Ads
  • Campaign Optimization
  • Targeting Mobile Devices
Part 4
  • Conversion Code Installation
  • Conversion Tracking
  • Live Bidding
Part 5
  • Display Campaigns
  • Display Planner
  • Contextual Display Advertising
  • Contextual Managed Advertising
  • Display Managed Advertising
  • CPV Management
  • CPC/CPM
Part 6
  • Remarketing
  • Retargeting
  • Rebranding to targeted Traffic
Part 7
  • Google PLA
  • Google YouTube-B
Part 8
  • Google Mobile Web Marketing
  • Google Mobile App Marketing
Part 9
  • Reporting
  • Fraud Click Analysis
  • Enhanced Campaigning
  • Google Analytics Linking
  • Account Sharing & Permissions
  • Billing
  • How to become Google Partner
Part 10
  • Cost Per Acquisition Management
  • Auction Insights
  • Segmentation
  • Day Parting
  • Filters
  • Labelling
  • Change History
  • Automation
  • Adwords Opportunities
  • Account Access
Part 11
  • Campaign Automation Advanced
  • Advanced Campaign Low Cost Advertising
  • Advanced Campaign Broad Strategies
Part 12
  • Competition Analysis Softwares
Module 4 - Social Media Marketing
Part – 1 Facebook
  • Creating Strong Profiles on Facebook
  • Creating Pages & Groups
  • Increasing Engagements
  • Product Brand Promotion Activities
  • Paid Advertising on Facebook
  • Campaign Designing & Strategizing
  • Branding Techniques Via Facebook
  • Facebook Marketing Apps
  • Facebook Mini Website Apps
  • How to Acquire Leads through FB
Part – 2 LinkedIn
  • Creating Strong Profiles on LinkedIn
  • Company Pages
  • Product Brand Promotion Activities
  • Lead Generation Tips
  • Branding on LinkedIn
  • LinkedIn Marketing Apps
  • LinkedIn Marketing Plug-in
  • Company pages
  • Paid Marketing Campaigning
  • Jobs / Hiring Tips
Part – 3 Twitter
  • How Twitter Search Works
  • Increasing Brand Awareness through Tweets
  • Increasing Followers on Twitter
  • Product Brand Promotion Activities
  • Retweeting
  • # Tags
  • How @-mention works
  • Twitter Cards
Part - 4 Google +
  • Best Practice
  • Benefits of +1 Code
  • Search Engine Impacts
  • Marketing +1
  • Implementation
  • Branding & Engagement
Part - 5 YouTube
  • Uploading and Managing Videos
  • Creating Channels
  • YouTube Video Engagement
  • Understanding Interaction Rate
  • YouTube Paid Marketing for Branding
  • YouTube paid Marketing for Leads
  • How @-mention works
  • Twitter Cards
Part - 6 pinterest
  • How It Works
  • Creating Boards
  • Uploading Pics
  • Pin it Tips
  • Integrating on your Website
  • YouTube paid Marketing for Leads
  • How @-mention works
  • Twitter Cards
Part - 7
  • Event promotion Strategies
  • Planning Event promotion through SMM
  • Choosing the Right Network
Module - 5 Email Marketing
Part - 1
  • Email Marketing Servers
  • Email Marketing Open source CMS
  • Types of Email Marketing Campaigns
  • Retention Email Marketing
Part - 2
  • Designing Email Campaigns
  • Types of campaigns
  • Designing High Conversion Campaigns
  • Email List Management
  • The Email Body
  • Video Marketing Over Email
  • Content That user would LOVE
Part - 3
  • Database Management
  • Extracting Data
  • Paid Data
  • Data Collection
  • Validity & Deliverability
Part - 4
  • Tracking & Analysis
  • Call to Action
  • Conversion Tracking
  • Experiments
  • Email Newsletters
  • Optin & Optout
Part - 5
  • How to Maximise Inbox Deliveries
  • Legal Compliance and Measures
  • Can-Spam Act
  • Guerilla Email Marketing
  • Dedicated Email Marketing
  • 5 steps to HARDCORE Email Campaign
  • 5 Steps to Killer Newsletters
Part - 6 Ecommerce
  • Search Engine Optimization Strategy for Ecommerce
  • PPC for Ecommerce
  • Landing Page Optimization for Ecommerce
  • Shopping and ORM solutions.
  • Mobile Marketing Strategy Ecommerce
  • Mobile Payments
  • Testing with Analytics
  • Magento Backend Management
  • Gateway Providers & Policies
  • Core Selling Strategies
  • International Ecommerce strategy
Module 7 Affiliate Marketing
  • What is Affiliate Marketing
  • Affiliate Marketing for Business Owners
  • Affiliate Marketing for Money Making
  • Quick Tips of Making Money from Home
  • How Do they Make money
  • How Does affiliate Marketing Network work
  • Best Networks for Maximizing Revenue
  • Best Networks Based on products to sell
  • Top Paying Networks
  • Affiliate Marketing Softwares
  • Identifying Affiliate sites
  • Real Time Accounts of Affiliates
  • Special Session for Business Owners to Promote Business VIA Affiliate Network
  • Direct and Indirect Channels in Affiliate marketing
  • Hindrance in Affiliate Marketing
  • Download full pdf for details
Module 8 Content Marketing & Management
  • Digital Marketing Content Generation Strategies
  • Content for Search Engines
  • Content Spinning
  • Plagiarism Checkers
  • Content feeding for Search Engines
  • Content Writing Team Management for Clients
  • Content writing for Blogs, Adsense, Portals, Email & Paid Campaigns
  • Content Generation Networks
Module 9 Reputation Management
  • Brand Building
  • Positive VS Negative Branding
  • Do’s & Dont’s of Reputation Management
  • Promoting Brand Awareness
  • Rebuilding brand image
  • Brand Building Tools & Apps
  • Role of Digital Marketing Concepts in Online Reputation
  • Quick Tips on Brand Building
  • Content Management Systems for Online Reputation
  • How to get your Brand Online in 5 Easy Steps
  • Softwares and Tools for Online Branding
Contact Information :
  • Webtrackker Technology
  • C- 67, Sector- 63, Noida
  • - info@webtrackker.com
  • - +91- 8802820025
Business Hours :
  • Monday – Friday : 9am to 8 pm
  • Saturday : 10am to 7 pm
  • Sunday : 10am to 7 pm
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